Christina
Apr 23rd, 2009

Are Capri Sun pouches redefining “Green Business”?

http://www.treehugger.com/files/2009/04/revolution-in-a-bottle-how-terracycle-redefines-green-business.php - great article about a company, TerraCycle, that was started in 2001 by two college students.

This company pays schools, non-profits and community groups to collect packaging from participants Honest Tea, Stonyfield Farm and Clif Bar. They upcycle the drink pouches into tote bags and pencil cases, the yogurt containers into planters; Clif Bar wrappers are “fused and woven into a strong material, which will then be used to make backpacks, gym totes and other products.”

Participating locations will earn two cents for every pouch, six oz yogurt container or energy bar wrapper and five cents for 32 oz yogurt container or 20 oz bottles. Donations will be made to a charitable organization or school of the location’s choice.

Interestingly, YOUR school can contribute to the growth of this emerging eco-innovation business by collecting and selling them (yes, you’ll get paid a little bit!) your collected materials.  See here: www.terracycle.net or here: http://brands.kraftfoods.com/caprisun/be-green-earn-green.aspx.

 

 



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