In Palm Beach County we all (mostly) know and love the great curriculum resources provided by BrainPOP, and it’s companions–BrainPOP Junior and BrainPOP en Espanol. Our usage of these services is through the roof, and our teachers report over and over again how much they and their students love BrainPOP and the engaging content that the service provides.

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Now, through a comprehenisive study conducted with our own teachers and teachers in New York City schools we can back up how we feel about BrainPOP content with a scientific study that measured the impact of BrainPOP on student learning gains. To say the results are striking would be an understatement.

Looking at the chart here you can see the differences in learning gains measured using the Stanford 10 diagnostic test. Students in the BrainPOP groups had substantially greater gains than those in the control groups where BrainPOP was not integrated into the curriculum. Reading from the Executive Summary of the BrainPOP Effectiveness Study conducted by SEG Research you learn that:

Students who were in classes that used BrainPOP showed substantial growth in Science, Language,
and Reading Comprehension and more moderate gains in Vocabulary, during the course of the
study. Students in classes using BrainPOP increased their SAT 10 Language scale-scores by 24
points, their Reading Comprehension scores by 17 points, their Science Scores by 17 points, and
their Vocabulary scores by 11 points (see Figure 1). Students received approximately 16-20 weeks
of instruction using BrainPOP, yet the amount of growth achieved is equivalent to between one and
two grade levels of growth when compared to the national sample of students
included in the
Stanford 10 norm group (Harcourt Assessment, 2002).(emphasis added)

In addition to the Executive Summary you can read the full, detailed Report on BrainPOP Effectiveness at this link.

A companion study conducted at the same time found that “the use of multimedia instruction can significantly enhance student learning if properly designed and implemented. BrainPOP uses animation, voice, characters, diagrams and more to motivate and engage learners in curricular topics. Read the full research paper – Understanding Multimedia Learning: Integrating Multimedia in the K-12 Classroom.

Our thanks to the teachers who participated in this study and to the great people at BrainPOP who gave our teachers instruction on its most effective use in the classroom. I had the pleasure of sitting in as Allisyn from BrainPOP Educator’s worked with our teachers to examine our benchmarks and demonstrate how lessons that support and enhance instruction can be found in BrainPOP’s library, and shared how she had used different kinds of content in her own classroom. The remarkable thing about the approach that the entire BrainPOP organization takes is how totally focused they are on creating authentic, fun, engaging learning experiences for kids. In a world run amuck with multi-media of all kinds, it’s often a tall order to get the attention of students and get them focused on your learning objectives. Based on this study, BrainPOP content does just that–engaging learning in the classroom in a way that leads to measurable gains.

Of course, no one, not even the folks at BrainPOP, claims that this kind of multi-media content engages every kind of learning, or is the best and only use of classroom computers. But clearly BrainPOP is far more than simply a modern-day version of the filmstrip if used as intended–as an awesome and fun (even!) curriculum add-on to get help kids get focused and excited (even!) about learning.